Our logo means a lot to us and it is something we are proud of! Can you tell?
It represents the elements of home, security, love, and transition from childhood to adulthood. As children, our sense of security and comfort come from the love of a family, roof over our heads, and the provision of the things that keep us going. While we may not realize it at the time, those things that our parents/guardians provide to us allow us to learn, grow and thrive in a safe and loving environment. And then one day, we move from elementary to adulthood becoming providers ourselves while carrying that love in our hearts forever! Hence, KwB itself is an image that blends family, home, and the parent/child bond.
`A Brand of Love'
Our brand and everything we do at Kids with Benefits is inspired by family values, home, and love. We look back at how our parents along with other parents and guardians shelter and nurture their children from a young age to become fully grown independent adults and then work that same principle into our business and products every day. For this reason, we can stand confident that our products, which are released in phases throughout the year, undergo inspection and care of handling to ensure the highest of qualities, always.