Our story started many years ago when two people in love decided to start a family. From 1 to 2, then soon it was 5, we grew stronger as the years flew by. Our family, which was founded on love, took nothing for granted. We took every one of life's small and big moments to enjoy and appreciate one another to the fullest.
It was from this appreciation after a casual day at the park with the family that our daughters coined the term, "Kids with Benefits". Unbeknownst to us at the time, their term would spark an idea so great down the line that it would reach people all around the world!
So, what exactly is a Kid with Benefits? To them, being a kid with benefits means having all of those things that a family provides- love, shelter, clothing, food, and care. All kids are with benefits no matter the age because someone, somewhere at some point, provided those necessities from a place of love. To us, this was a profound thought, so much so that we decided to start an apparel, accessories, and candle brand reflecting this very feeling!
All people of all ages are Kids with Benefits because to the ones that love or have loved us, we never really grow out of that part. Fortunate love that has been received over the course of a life time as well as given; whether it comes from our parents, grandparents, guardians, adoptive parents, aunts, uncles, sisters, brothers, fathers, mothers, or foster parents, stays with us for years to come. To reflect this love, they made sure that the things they provided, from clothing, food, money, cars, toys, tuition and so much more, were of quality that was meant to last.
Our logo means a lot to us and it is something we are proud of! Can you tell?
It represents the elements of home, security, love, and transition from childhood to adulthood. As children, our sense of security and comfort come from the love of a family, roof over our heads, and the provision of the things that keep us going. While we may not realize it at the time, those things that our parents/guardians provide to us allow us to learn, grow and thrive in a safe and loving environment. And then one day, we move from elementary to adulthood becoming providers ourselves while carrying that love in our hearts forever! Hence, KwB itself is an image that blends family, home, and the parent/child bond.
`A Brand of Love'
Our brand and everything we do at Kids with Benefits is inspired by family values, home, and love. We look back at how our parents along with other parents and guardians shelter and nurture their children from a young age to become fully grown independent adults and then work that same principle into our business and products every day. For this reason, we can stand confident that our products, which are released in phases throughout the year, undergo inspection and care of handling to ensure the highest of qualities, always.
In a world of temporary things and disposable goods, our vision is to bring longevity and integrity back into the equation. Just as the love of our parents and guardians last us a lifetime, our products are intended to be used and remain in such integrity to be re-used for years to come! Because comfort and love are things meant to be passed down.
OUR GOAL IS TO PROVIDE...
🔸Quality that feels good
🔸Comfort that makes you smile
🔸Style to keep up with the latest trends with memories of the past
🔸Integrity to make it all last
While the other values make sense for apparel, you might be wondering what integrity has to do with retail. To us, integrity is the foundation of any relationship. It allows us to build trust, confidence, and longevity. In order for our products to reflect that value, we want you to be able too experience integrity within our quality and services you receive from us in every purchase. From your first delight to the lasting quality and comfort you receive for years to come, reflecting our values in our products means building a lifelong relationship of trust and love with our valued customers.